Thread: I fucking love how hard Kikkoman is selling Umami.
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Old 11-10-2009, 06:01 PM  
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Quote:
Originally Posted by SarahLLO View Post
i love miso...

and yeah, umami was in a challenge earlier this season on top chef as well.
Yup. Been showing up everywhere. The in show ads so to speak really lock it into peoples head, plus you can not fast forward past them.
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