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Unless your content is protected, one customer, perhaps even signing up for a free trial to your site, can download your movies and distribute them to thousands of other people on the internet, diluting the value of those movies
It is a necessary change that was a result of the availability and mass distribution of software such napster, aimster, morpheus, kazaa, not to mention others.
Do you want them to go to your site to buy a membership/license to view the movies, or download them off of kazaa?
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