Originally Posted by DomainPro

I believe XTHEM (the idea) has potential, but the domain would have a whole lot more potential & future value if you launched the web site on a unique platform (on its own) - rather than someone else's platform (like Ning).

Once people visit the domain Xthem.com they are redirected to Ning, so most people would be bookmarking xthemnow . ning . com / instead of Xthem.com.

I hope you can see my point of view here from at least a domain marketing perspective.