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If they don't already have an account and are directed to the signup page to make an account, how much do they have to initially fund their epassporte card with?
IE - If I want to sell the surfer a $15 video, and he has to put $50 in his account just to have the ability to buy my video, I've most likely lost a sale.
However, if he can fund his epassporte with $15 and turn right around and spend it, that might keep him around (if the whole signup process doesn't scare him off).
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