They registered their domain name on Jan. 17th 2003, quite new.
I'd avoid them and go with a more reputable seller.
Quote:
ChoiceMatrix.com offers information E-books which contain information on a variety of topics. When a customer purchases one of our E-books, they receive the E-book's via electronic distribution. Browse through our Kits and decide which one is the best one for you.
We feel that our clients are very important to our company. So as a promotion for our business, every customer, who purchases, is added to one of our Track lists (matrices). There are many items that a customer can receive, such as a Sony 57" Wide screen HDTV, Nikon D100 Digital Camera, Sony Playstation2, Microsoft XBox , or other items, depending upon which Information Kit the customer chooses.
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You do know that you will most likely not receive the product, instead, you'll receive an e-book.