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tigermtb · 10-21-2009, 12:26 PM

[QUOTE=Fletch XXX;16448087Monster Energy drinks are now in distribution deal with Anheauser Busch, if David ever wanted to fight Goliath, going against inBev/AB will be it.

remember, beer and energy drinks are different, this is being fought over the word "monster"[/QUOTE]

I didn't realize Monster had a distribution deal with them.

Your'e right though, trademark infringement requires that you are in the same industry, and that customers may become confused between the two products/companies.

Nobody would ever mistake a "Monster" beer for a "Monster" energy drink. Case closed. They are two different industries -- alcohol vs energy drinks. Sure, they're both beverages but any sane judge would throw this out on the first try.

This crap happens though, and its ridiculous. I won't buy Monster because I don't like it... but this is definitely another reason. I don't even understand why Monster would spend the time and money on it -- this brewery is no threat to their brand, trademark, or business.

10-21-2009, 12:26 PM
tigermtb Confirmed User Join Date: Nov 2003 Location: Canada Posts: 1,062	[QUOTE=Fletch XXX;16448087Monster Energy drinks are now in distribution deal with Anheauser Busch, if David ever wanted to fight Goliath, going against inBev/AB will be it. remember, beer and energy drinks are different, this is being fought over the word "monster"[/QUOTE] I didn't realize Monster had a distribution deal with them. Your'e right though, trademark infringement requires that you are in the same industry, and that customers may become confused between the two products/companies. Nobody would ever mistake a "Monster" beer for a "Monster" energy drink. Case closed. They are two different industries -- alcohol vs energy drinks. Sure, they're both beverages but any sane judge would throw this out on the first try. This crap happens though, and its ridiculous. I won't buy Monster because I don't like it... but this is definitely another reason. I don't even understand why Monster would spend the time and money on it -- this brewery is no threat to their brand, trademark, or business. __________________ Jay \| JuicyAds Founder Businessman of the Year [YNOT Awards 2013] The most awarded adult advertising network with 25+ XBIZ, GFY, and YNOT Awards.