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Productivity is really important.
In simple terms it means the amount of clicks 1 visitor makes on your site. Why is this important?
1. If you analise traffic and find a site that sends you visitors that dont click more then 1 time, it means your losing out. The visitor isnt interested in you content, or the website has really bad traffic (or worse they are fucking you with bad traffic).
2. If a visitor clicks around 5-6 times on your site, it means he is liking your content. Its a visitor thats interested, and will either click around on your tradepartners plugs a lot(if you have a tradesite) or will likely click on one of your banners if you have banners that match your content. Meaning: they will be the ones that could convert into buying customers.
Couldnt explain it much simpler. But if you find a site that has sent you a large percentage of visitors clicking around a lot, keep that one. If you find a site with a high bouncerate, around 1pv a visitor, and a timeonsite really low: Your either getting screwed, or they have crap traffic that you dont want.
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