Quote:
Originally Posted by sharphead
Ratio of Clicks/Unique
The higher the productivity, the more people are clicking on your thumbs. The more they click, the better odds they will click through to sponsor, and hopefully, join a paysite.
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If you're not paying for unique visitors, you're getting ripped off.
When buying traffic, productivity means the amount of clicks you get per visitor AT your website from whomever you buy the traffic from. You can also use it to measure sales vs visitors, as a whole or for individual referring website.