Quote:
Originally Posted by Cherry7
I can't see the relevance of impressions, after all those are the people that know they don't want the product, not even to take a look...
Thank you for you help and comments, I have found it interesting... I wonder what the general value of one click is , or from what to what?
|
The relevance of impressions is to show you what your users are interested in and which they're more likely to spend money on. I'll give you an example:
Site A receives 100,000 impressions per day and displays an even rotation of 4 total ads in Advertisement Slot A, so each ad receives 25,000 impressions daily. We will only use sites that pay per sign-up because getting into revshare becomes more complicated than I want to make my example.
Advertisement 1 is a general porn pass site which pays $30.
Advertisement 2 is an adult dating site which pays $50.
Advertisement 3 is a MILF reality site which pays $25.
Advertisement 4 is an adult webcam site which pays $75.
Advertisement 1 receives a CTR of 4% and converts 1:300.
Advertisement 2 receives a CTR of 3% and converts 1:500.
Advertisement 3 receives a CTR of 2% and converts 1:700.
Advertisement 4 receives a CTR of 1% and converts 1:400.
Which do you think you will make the most money on over a 30 day period?
Well let's run the numbers...
In 30 days you will have earned the following:
$7,185 broken down as:
Porn pass site- $3,000 or $0.10/RPC or $4/RPM
Dating site- $2,250 or $0.10/RPC or $3/RPM
MILF site- $535 or $0.04/RPC or $0.71/RPM
Webcam site- $1,400 or $0.19/RPC or $1.88/RPM
Notice that the webcam site earned you MORE on a RPC basis than the porn pass site but considerably LESS on a RPM basis. Using this data, you could surmise that if you displayed the porn pass site advertisement more often than the other advertisements in the rotation you would make more money. Let's try taking 150,000 impressions evenly from Advertisements 2-4 and giving them to Advertisement 1 instead.
Assuming the other variables remain the same, here are your new monthly numbers...
$8,153 broken down as:
Porn pass site- $4,800 or $0.10/RPC or $4/RPM
Dating site- $1,800 or $0.10/RPC or $3/RPM
MILF site- $428 or $0.04/RPC or $0.71/RPM
Webcam site- $1,125 or $0.19/RPC or $1.88/RPM
By weighting the advertisement that doesn't receive the best RPC but DOES receive the best RPM you have earned an additional $1,000!
I should write a blog about this on
MY BLOG.
