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I see the costs & ROI in a social economic perspective.
Meaning, I see visiting shows as an investment in people & relationships with them.
Not beeing there means zero chance in business and being there means you at least have a chance. Maybe not today but in a few weeks, months, maybe even a year...
And that's next to the fact I LIKE to be there and really enjoy talking to people, sharing ideas, talk about the downsides, having a beer and learn a few new things in seminars and meeting the young new generation, who see everything differently then the old school.
Maintaining existing relationships & having fun with people you work with or wanna work with means everything.
If people say less folks are coming to the show, I'll say; "That means I have more time to talk with people that did come". Call me Mr. positive but IMO that is how it works.
When people have no funds to come to such a show, maybe the organisers can make a social digital network of attendees (and interested people) and charge a small fee to enter it, compared to visiting a show so at least the ones that could not make it, were sick or could not afford it still have a chance to catch up and do business. That I would consider good social economic behaviour and good for the entire industry. Put pics & videos on such a site of seminars, etc.
I must be babbling again...
But I'm also curious about what others think of such an idea.
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