Originally Posted by PR_Tom

Coca Cola, Sony, Panasonic.. the list of horrifically oversaturated sponsors can go on and on and on.

I would recommend dumping the term "over saturation" and replacing it maybe with a more gentle "stale". Ads can become stale, pitches can become old, the tour could be very well known etc.. All a bit stale after a while maybe.

Make new templates, link to a new tour or to the same one differently (if possible), make custom banners so the surfer doesnt remember the one you're using from 10 yrs ago.. etc etc.

Just trying to encourage to take the bull by the horns and refresh the experience of the surfer as much as you can yourself.