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Adult is a closed industry with limited marketing abilities, too much competition, oversaturated products, products that are free everywhere you look, where only the premium consumer (or the stupid one) wants to pay for the premium stuff.
We still bank a lot on it, yet mainstream is a blessing compared to adult. So many products are NOT free, there's less competition, or at least competition that has no clue and with marketing the sky is the limit.
Whoever can't make it in mainstream will burn in adult. Unless if you have a ton of resources, be it cash or traffic wise. But then again, if you couldn't make it mainstream with all of that...
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