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You do have to be careful of how the media tells things though ( ofcourse hehe )
When I went back to school, we had the head of the firm that did Commonwealth banks logo, the one with all the shit about it costing 1.6 million. What the media didn't tell us was the 1.6 million also included printed media, Branding, Logo Design (over 1500 dif logos were drawn up ), and advertising concepts.
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