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In a test, I conducted back when I was in school (over about a 6 month period) I found out that the regular blue text links get clicked 20% more then any other link colour. I concluded therefore that blue one white background is the most clicked option.
Another test I did was to add 2 flash banners on a store front to replace the gif banners, sales dropped 15% over 3 months after that, when we put up the gif banners sales climbed again 14%. I am not sure why 2 flash banners of the same size as the gif banner would do such a thing? but I am certain it made the change.
We were just playing but hey, who knows, I passed the class with 98%.
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