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What are the reasons WHY the Apple iTunes story is so successful?
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10-03-2009, 03:51 AM
marcjacob
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Join Date: Jun 2003
Location: England
Posts: 1,063
I always thought because they bundle it with Ipods.
Apple have an image of being the people to know when it comes to anything mp3. You think of mp3 and most people will think of the Ipod. It's all very clever branding and marketing.
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