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ACTUALLY.... you guys have it all wrong.
Today's Home Audio Threatres has a pretty wide dynamic range (expressed in decibels). Usually, TV stations set all of their movies, TV shows and commercials to play all at the same level. (And sometimes they try to "force" everything into a certain range which sucks but thats for another post).
Anyway what usually happens is that some noob at the station has the levels for the TV show set too low, and the levels for commercials set too high. So you, the comfy at-home viewer have your volume control higher than it should be when watching a show, and then BLAM! A super-loud commercial comes on, making your popcorn fly.
Commercials are not engineered to be louder than they should be. Any audio engineer knows that trying to do so only creates distortion. Sound people are artists too, and they care about the quality and range of their work.
So the next time a commercial comes on thats too loud, don't bitch at Apple - call the TV channel you're watching instead - they're the ones who can actually do something about it.
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