I do ads for a lot of the tube sites, companies come to me to have ads designed specifically for certain sites etc... i wouldnt go so far as to say "cutting edge" some are actually quite simple, but Ive worked with clients to acheieve the results they are after, as for clicks and click throughs etc... the [enis pill guys, the dating sites, etc... i do ads for them all.
my clients list includes the Facebook of Sex site and many others who compete for dating traffic on tubes.
hit me up if anyone needs ads.
http://www.getbannersmade.com