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Originally Posted by Furious_Male
I almost always agree with what you say. I pretty much get the jist of your opinion on this as well. Revshare percentages have jumped over the years due to program competition. 30% would be decent revshare amount (with no crosses or credit to the affiliate on crosses).
The problem with the crosses on revshare in this day and age is some are pretty ugly. Many surfers are getting hit with 2 crosses at 39.95 monthly on top of the monthly price for the regular site. You can bet when they see these transactions (often including the trial price charges for the crosses) they are going to CB or cancel all of them including the site the affiliate is promoting.
I agree with both you and the OP on this. I am on the fence for the most part depending on how the program is doing the crosses.
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The thing is, for most of us to receive or send xsales both parties have to qualify for them, like not have cb or refund issues. That's a huge factor Affiliates ignore or simply don't know about.
Most sites before xsales range around .5% cb ratios with slightly higher refund ratios. Really focused sites or sites under about 50 sales a day, can easily slip below that. Bigger sites and programs, that's a nice ratio to be at.
When you add xsales, you only have until about .8% ratio before processors start to get upset with you. If you can't get the average down or it grows, xsales will be the least of your worries.
Add to that, the programs listed aren't really the first to get complaints about retention and most spend a great deal a money on content, to make sure that retention is good.
So to end this... if xsales sucked that bad, if they really hurt retention or caused extra cb/refund issues, complaints and so on. They wouldn't be on those Websites, straight up.
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A quick final note... Prechecked xsales - depending on the website and xsale of course, at an extreme match 20% of the people will take the xsale. That means 80% uncheck it.
They read it, for sure... if one is paid and one is free, the paid one gets unchecked far more. If both are un-checked, atleast 10% will take both xsales - but if one is free and one is paid, it can reach 20%.
As long as the xsale is honest and clear... the surfer "knows" what they are buying so much so, that our CB/refund ratios don't reflect the 'evil' that affiliates assume.