MarkTiarra

In my twice monthly quest to prove to myself that my brain isn't complete mush, I present to thee, a silly little trick to jump your conversion rates:

I'm always going on about "portable elements" and "swappable parts" in tour designs. The name of the game with maximizing conversions is playing with the elements of your tour one at a time and measuring the results of each change. A great simple example of this is the language you use for your join button. Try using:

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Try these out and compare results. You might find that one brings you up another 1:25 from where you were.

Then the language you use on your join page itself can have a HUGE effect. We'll get to that in two weeks when I have more brain cells ammassed. =]

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