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Jim_Gunn · 09-22-2009, 08:42 AM

Quote:

Originally Posted by TheDoc

Assume this.... You shot the same scene for me, one in HD and one with a normal good camera. All other factors remain the same, lighting, the shoot, etc.

Now... you give me the master and I do the normal, web version, dvd version, vod, and even broadcast.

Web wise, without question I will make the same amount of money. HD does not make a site convert better or retain longer, that is extremely easy statistics to prove.

What it does do, is cost more.. more for me to store and more costs for me, each time a member uses one.

Now when we have 500 movies... the cost difference is going to be extreme.

Now out of those, broadcast is the only one that has 'one' company requires hd/blueray. The rest, don't care - because the consumer buys it at the same rate and it's sold as HD - when it's not really. Then, 99% of the porn companies, don't do this.

DVD - Again I can stick a HD stamp on it, the consumer has no idea. The store doesn't care, the distro doesn't care, the brokers don't care. Content sells if it's NEW and in series, popular, etc.. Not because it's HD or Not - as long as has quality.

Again, most people aren't converting to DVD, just like they don't go to broadcast, and most "online" producers, don't even do VOD.

The most popular production companies across the VOD networks, come from one of the biggest companies that fakes HD. But wait.. it's what the surfers want!

So after we are all done, you shooting in HD - I net no more money. It actually, took on costs. Having my content 5 years ago in HD - Makes no difference today. The content is still used, exactly the same way and purchased based on age and if it's popular.

Explain to me again, how HD is better?

BTW, I "totally" understand why people shoot in HD. I really have no problem with HD.

My point is... REAL HD isn't making you more money, more sales, it's not getting you on more mediums, and it isn't adding to your success rates, conversion rates, or retention. More people aren't buying porn, because of HD porn.

Maybe the lack of HD hasn't gotten you any extra sales or distribution platforms- so far. But it may not stay that way forever. HD seems to be working for many others. Of course content doesn't sell simply because it is shot in HD. It sells because of how entertaining it is how sexy it is, how popular it, how niche it is and other factors. That's an obvious and trivial observation. Even if it were true that filming in HD didn't make you personally any extra money whatsoever at this point, I would still say you should consider shooting in HD. The extra cost of filming in HD and storing it and delivering isn't that significant at this point. And you are going to have a better quality, more pristine master forever. Why would you want to be stuck with a lower resolution original? You can still deliver it in low res 4x3 for the time being. And then, even if things change significantly in the near to medium term future and the next popular distribution platform perhaps *requires* 16x9, then you have it instead of being stuck with old school technology. Even if you discount all of that, I would still say that for me, if nothing else, the argument that HD "looks prettier" is reason enough to justify it.