Quote:
Originally Posted by Jim_Gunn
I think that this is a backwards way to look at it. If you film in HD, with just a little extra care and effort on set and for a marginal extra cost and time in post-production, you will be future-proofing your content and protecting your potential future revenue streams and your ability to re-purpose your content down the road. You can still always deliver a 4x3 low res version of your file to your existing user base, same as if you shot it in SD. And if shot correctly, if will look better than an actual SD video at the same bitrate. But if you shoot in HD- or hire a professional like me to do it who does it every day and has the workflow down- you will have a better quality widescreen master going forward, which may mean you will be able to deliver the quality and format of videos that future consumers expect, whether it be online, on BlueRay, broadcast tv, VOD, IPTV or any other platforms that come along.
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Assume this.... You shot the same scene for me, one in HD and one with a normal good camera. All other factors remain the same, lighting, the shoot, etc.
Now... you give me the master and I do the normal, web version, dvd version, vod, and even broadcast.
Web wise, without question I will make the same amount of money. HD does not make a site convert better or retain longer, that is extremely easy statistics to prove.
What it does do, is cost more.. more for me to store and more costs for me, each time a member uses one.
Now when we have 500 movies... the cost difference is going to be extreme.
Now out of those, broadcast is the only one that has 'one' company requires hd/blueray. The rest, don't care - because the consumer buys it at the same rate and it's sold as HD - when it's not really. Then, 99% of the porn companies, don't do this.
DVD - Again I can stick a HD stamp on it, the consumer has no idea. The store doesn't care, the distro doesn't care, the brokers don't care. Content sells if it's NEW and in series, popular, etc.. Not because it's HD or Not - as long as has quality.
Again, most people aren't converting to DVD, just like they don't go to broadcast, and most "online" producers, don't even do VOD.
The most popular production companies across the VOD networks, come from one of the biggest companies that fakes HD. But wait.. it's what the surfers want!
So after we are all done, you shooting in HD - I net no more money. It actually, took on costs. Having my content 5 years ago in HD - Makes no difference today. The content is still used, exactly the same way and purchased based on age and if it's popular.
Explain to me again, how HD is better?
BTW, I "totally" understand why people shoot in HD. I really have no problem with HD.
My point is... REAL HD isn't making you more money, more sales, it's not getting you on more mediums, and it isn't adding to your success rates, conversion rates, or retention. More people aren't buying porn, because of HD porn.