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Capitalism has no ethics. At least not at the top tiers of any industry. If something is legal and profitable, then it will be done, whether it's right or wrong. Currently, stealing content is legal, so long as one properly exploits DMCA laws.
All these people stealing content and making money with tubes and "girlfriend" sites don't care about what the industry will be like 5 years from now. They figure might as well cash in now while they can, otherwise someone else will, and just worry about the industry later. If it turns to shit, then bail, if not, then keep going.
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