Quote:
Originally Posted by robwod
I was referring to the "bookmark" heading in NATS stats, which I realize is not accurately named. I assumed I did not need to clarify this for anyone familiar with NATS. However, this metric does include cookied surfers with no referrers and because my traffic is very extremely well targeted to a constant audience of one particular model, they go back frequently to this site and eventually buy. I have an extremely high amount of NATS "bookmark" sales -- sales without referrals... but certainly cookied.
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Correct... and I get what you are saying.
You had sales that got full credit on, that now you don't. The question is, do you have more sales now?
If you sent 5 sales a day, and now you get 6 but two take the offer, that's a 20% gain. If the trial converts, it's net income growth for you. Most sites have scripts that help with trial conversion, and anything over 30% trial to converts, you're growing in money.