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However, another of our guys is a dyed-in-the-wool capitalist, and just doesn't get why anyone would give away perfectly good intellectual property for free. Add to that, he's an expert on watermarking and other forms of image "finger printing", so his plan is to make it a completely legit way of distributing copyrighted images while providing royalties (or at least advertising) to the owners of the content. The downside is we'd probably have to charge a subscription fee. The upside is that we can make some money, and the only people we'll piss off is the Moral Majority.
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Looks like they've got their own backs.
It's really just a targetted gnutella with marketting and a voting system.