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is it an article seeking to promote sex.com PPC or do an accurate review? If it's the 2nd case you need to reffer that the majority of the clicks do not come from actual searches, but from their directory. This affects the quality of the hits you are receiving and is reflected on the lower prices compared to other PPCs. In 2003 there's no such thing as cheap PPC traffic. Profit margins do not vary that.
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