Originally Posted by $5 submissions

Expectedly, younger people dominate the demographic distribution of social media users but older individuals (with more money and more lucrative targets for marketing) are increasing:

[N]ow more than half of adults ages 35 to 44 are in social networks. Adults ages 45 to 54 grew their Joiner behavior nearly as much, but still lag behind the 35- to 44-year-olds; 38% of those ages 45 to 54 use social network sites regularly. These consumers also increased their Creator activities to the point where one in five produce social content. With this age group including nearly 70% Spectators, marketers can now safely create social media marketing for people ages 35 and older.

Original report: http://www.forrester.com/Research/Do...,55132,00.html