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Back links won't hurt PR, but that is of course not the only element of Google's
ranking. The basic axiom Google is founded on is that web sites link to important
sites, so if lots of sites link to you you're probably important. A very natural extension
of that is "evil sites tend to look to other evil sites, so if several evil sites link to you
you're probably an important evil site". That is,it would be reasonable of Google to
think "evil sites often link to each other. We know at least three evil sites link to
unknown.com, therefore unknown.com is also likely to be evil". In fact, that's true -
we've found that the best way to find new password sites and forums is by crawling
the thousands that we know about, following links.
In general, I find that any time I can think of something that would be reasonable
for Google to do in order to improve their results, they are already doing it. Google
hires the very best engineers around and encourages them to be creative, so I
would be surprised if Google hasn't tried this kind of thing. Without a careful test
we can't know for sure one way or the other, but if Google were smart they would
probably factor that in as one element, and Google _IS_ smart.
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