start with this
http://www.sitepoint.com/forums/showthread.php?t=182915
FAQ: Search Engine Optimization
TABLE OF CONTENTS
What are SERPs?
What is anchor text? Why is it important?
How do I get a lot of backlinks to point to my site?
How do I get a lot of backlinks to point to my site?
How many keywords should I put into my <title>, <a>, and <h1>..<h6> tags?
Meta Tags
What happens if I use includes for my pages? Will the search engines see them?
Should I submit my website to the Search Engines by hand or use software?
How often should I submit my website to the search engines?
How often should I submit my website to the search engines?
Sites with .com rank higher then with <TLD here>
Pages with query strings don't rank as well as without query strings
Should I use relative links or absolute links?
I just changed from .html to .php. How can I switch without losing my rankings?
I just changed my domain name. How can I switch without losing my rankings?
Why aren't all my pages being indexed?
How do I check if my site is search engine friendly?
What does it mean to have your site indexed by the search engines
Which is better for domain name and/or url: hyphen (-), underscore(_), or plus sign(+)?
Will too many hyphens in your domain name cause the search engines to label your site as spam?
Does the order of the keywords used in a search affect the search results?
Does the order of the keywords in a domain name/URL matter?
Does using automated SEO software cause a website to be penalized?
Can search engines see password protected pages?
Which is better for SEO: text links or graphical links?
Does validation help your ranking?
Can the search engines read javascript?
What is a quality link?
Why should I not launch an incomplete website?
What is referrer spam?
What is a doorway page?
Hidden Text/Hidden DIVs
Does changing hosting affect my ranking?
What is a "good crawlable design"?
Flash and SEO
Is Ajax bad for SEO?
Robots.txt
Do outbound links help my rankings?
Does a page's traffic affect its rank?
What about reciprocal links?
What keyword tools should I use and how do I use them?
How do improve my rankings for country specific search?
What directories should I submit my site to?
Common SEO Myths
Glossary
What is the story with Alexa?
What would be a good SEO strategy?
Good SitePoint Articles that you might find useful:
Google based tools
Yahoo! based tools
MSN based tools
Keyword research tools
Link research tools
Other Tools
Learning
and google has a training guide
http://www.google.com/webmasters/doc...rter-guide.pdf