Hello Everyone,
When I came to the boards about a year and a half ago and publicly declared that MojoHost would not host tube sites which contained unlicensed content this was my sincere effort to help change things. My thinking was that if we took a stand and convinced others to do the same, this would establish some battle lines and have affiliates and program owners voting with their dollars differently and not patronizing the largest hosts of such content. Knowing hosting economics as I do, I have known all along that even these high volume accounts produce little margin to coincide what is usually very high spend. If any large volume of customers would have been driven to move away from any such hosts, these providers would have collapsed financially. It could have helped, perhaps worked.
After much time and effort reaching out to competitor hosts, many of which didn't even host tube sites yet, not a single one would make the same public declaration. I can't be an army of one on all fronts. In the final analysis, the decision was made to not actively seek such business but to manage it responsibly along with all other clientele that we serve.
I brought attorney Corey Silverstein on board for many reasons. Perhaps one small benefit was the creation and effective management of a fast and effective DMCA process. Nobody can make tube sites go away, at least not yet. We host hundreds of tubes with ALL licensed content and a handful of small ones which receive occasional DMCA complaints.
To this date, we host very few sites which receive DMCAs and I can count the clients on one hand who receive more than one per month.
Our clientele want and expect our support in the life of their business. It is my mission for us to be the absolute best at what we do and support our clients through good times and bad. With some added traffic volume, we have been able to pro-actively be there for our clients with surprising rate reductions and increased bandwidth allowances to support them far into the future.
The market is extraordinarily competitive and the bottom line is three-fold:
1) Every other host that can sell or provide it already does;
2) I already tried to be the stand-out, it didn't work or change anything;
3) The best thing we can do to support our clients is stay viable, increase service, increase performance and give additional value to customers. I help the 99% of my clients fight back by giving the best price, support and service so they can make their mark and have an ace in their corner supporting positive growth.
We have always had and will continue to have the best neighborhood of clientele, all things considered, in every respect. It would be poor character to not advise of this change of policy after the original public declaration. While we do not host much of this business as a percentage of either clients or revenue, I felt it important to lead by example again and simply be open about this. In discussion with many of our clients large and small already, there is a solid understanding that to serve them best we can NOT be at a competitive disadvantage.
We will continue to be a rock on service, performance, reliability, value and morals far into the future. "Everyone else is doing it" doesn't make the situation ideal or even what I had originally envisioned. Ultimately, our participation is required to a lesser extent to serve our clients immediate financial needs. Ironic, isn't it?
Flame away, be your worst, but don't throw stones in a glass house and not acknowledge the sponsors, billing companies and other hosts who have made this phenomenon an unavoidable travesty of our industry.
Sincerely,
Brad Mitchell
P.S. -
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