Quote:
Originally Posted by ShellyCrash
Hey Megan, I can't tell you that but I CAN tell you that your company gave me one of the best pens a few months ago in Vegas that I've gotten to date. It's not that fancy, it doesn't light up, but I love the way it writes. Decent pen w/ good ink. I keep it in my purse. Thanks for that 
Never underestimate the power of swag!
Some other awesome items I have appreciated over the years:
RoboMail's silver sharpies they gave away over the weekend @ Internext
The TopBucks (I am pretty sure it was Topbucks) business card booklet I got at Cybernet Expo in San Diego
And Netbilling's lighters. When I was a smoker these were a total lifesaver! Go through an airport, get your lighters nabbed... and there's Mitch and crew to save the day! |
Awe thank you! I think you helped make my point. Those pens are cost effective they didn't cost us 10k and they are handy! I am all for parties and banner placement ... PROVIDING i have something to go along with it that max's my return. Now the pen i don't consider max'ing returns ... but you get what i'm saying.
I just think better packages need to be offered and done creatively.
In no way do i think spending 10k for a banner and the OPTION to pay for something and have it stuffed in a show bag is effective. In a lot of ways banners are like Pop Up ads in the real world to me at shows ... my eyes glaze over them. I don't even see them!
Not saying i've got the solution ... i just think shows need to get more creative and look at it from our POV more. For example when i have wanted to sponsor a show lanyard it has ranged between 5k-20k (depending on show) ... BUT THAT DOESNT COVER THE COST OF THE LAYNARD. So i have to shell out that money too. At bare minimum cover that cost! if i want to put something cool in the attendee bag ... that costs me and i still have the cost of the item. I understand the show has to make money, but please stop making me feel like i'm getting bent over ;-)
PS LOVE the netbilling lighters too! I also remember the SpaCash rolling Papers from cybernext several years back (thought it was very clever!)
xoxo,
Megan