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DWB · 08-10-2009, 10:55 AM

For starters, all travel for me (and any of you) that is work related, is a tax deduction. So if Uncle Sam isn't getting that money, right there is my ROI.

But, if you want to get specific about it, there is no way to tell what it is. I've had ONE deal cash me out enough to cover any show, in any part of the world, for the next 3 years. I've also had deals that ended up hardly covering my expenses. There is just no way to know until you are back and do follow ups with the people you have met, most of which usually don't pan out.

What I will say for shows is, it helps solidify your current relationships. Yes, you can talk on the phone and ICQ, but actually going out with them for any amount of time, helps keep things running.

I am no longer a show goer, as I am booked solid for years to come with work, but I did go last Jan to AVN and Internext to meet a few guys from here, and hang out with the people I currently work with. The few guys I did meet, business may come later from that, but I know that I WOULD work with them if there was something that we could both profit from later. So in that sense, it was more like planting a potential seed.

With all that said, during times when I was looking for work, I will get on a plane and fly anywhere in the world, at any time, to ink a big deal. The same goes for the people I do business with. I've flown across the world for deals and they have flown to me. I've flown from city to city for a few HOURS and the same as been done for me. A deal is a deal and those who know the value of that deal, will do whatever they can, ASAP, to dry that ink.

Shows... ehhhh... they are what they are, but I don't believe you need them to make your business grow. My biggest deals never came from shows in the 11 years I've been doing this.

But if you want to know, how much do I have to get in return to lock down a deal that will make me 10s of 1000s or even 100k+ over some time? I will spend what I have to spend that is equal to what I will get in return. I know what I'm worth and what my content is worth, so I pay and expect the return accordingly.

08-10-2009, 10:55 AM
DWB Registered User Industry Role: Join Date: Jul 2003 Location: Encrypted. Access denied. Posts: 31,779	For starters, all travel for me (and any of you) that is work related, is a tax deduction. So if Uncle Sam isn't getting that money, right there is my ROI. But, if you want to get specific about it, there is no way to tell what it is. I've had ONE deal cash me out enough to cover any show, in any part of the world, for the next 3 years. I've also had deals that ended up hardly covering my expenses. There is just no way to know until you are back and do follow ups with the people you have met, most of which usually don't pan out. What I will say for shows is, it helps solidify your current relationships. Yes, you can talk on the phone and ICQ, but actually going out with them for any amount of time, helps keep things running. I am no longer a show goer, as I am booked solid for years to come with work, but I did go last Jan to AVN and Internext to meet a few guys from here, and hang out with the people I currently work with. The few guys I did meet, business may come later from that, but I know that I WOULD work with them if there was something that we could both profit from later. So in that sense, it was more like planting a potential seed. With all that said, during times when I was looking for work, I will get on a plane and fly anywhere in the world, at any time, to ink a big deal. The same goes for the people I do business with. I've flown across the world for deals and they have flown to me. I've flown from city to city for a few HOURS and the same as been done for me. A deal is a deal and those who know the value of that deal, will do whatever they can, ASAP, to dry that ink. Shows... ehhhh... they are what they are, but I don't believe you need them to make your business grow. My biggest deals never came from shows in the 11 years I've been doing this. But if you want to know, how much do I have to get in return to lock down a deal that will make me 10s of 1000s or even 100k+ over some time? I will spend what I have to spend that is equal to what I will get in return. I know what I'm worth and what my content is worth, so I pay and expect the return accordingly. Last edited by DWB; 08-10-2009 at 10:57 AM..