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I think there are more than a handful of different business models out there so not everyone will have the same take, but as someone who works primarily with subscription based sites I view the main objective of having a booth to be new affiliate / webmaster acquisition.
For a B to B show, which seems to be where things are headed, a booth wouldn't benefit my companies as much, but if I were a company like - say Iporn for example- who is looking for advertising dollars from other businesses, having a booth and a strong presence at a B2B geared show makes much more sense.
I still get value out of attending shows like Internext putting in some face time with the people I do business with who are normally scattered throughout the country, or even world for that matter. As an attendee- setting up a few meetings, putting a few deals in place and staying in contact to make sure things get implemented I can expect to see a return in 1 to 3 months. Also face time isn't as much of a branding exercise, and since it's direct contact the return is easily trackable.
On the badge price feedback tip, in speaking with some people trying to get some new blood into the game, the $300 bar for entry was raised a little high. I'm sure I'm not the only one who reached into their wallet to get someone to attend. I don't feel cheaper tickets is the total answer, but I think the cheaper tickets are the more webmasters would consider attending, and possibly the more tickets sponsor programs would be interested in handing out. Also bringing back the webmasters for my business model gives me a justification to bring back the booth.
That being said, I did enjoy the show. I got alot of work done but also was able to work in a little play time which was a nice change for me.
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