Quote:
Originally Posted by Pleasurepays
if i'm forced to make a judgment call between two people and their views on the situation... one being a proven idiot and one being a proven successful business person - i'll choose the successful business person by default. its like blackjack.. there are rules you follow, that may not be right all the time.. but they're right more often than they're wrong.
print media is on its way out. there is no question there. all these guys are scrambling, trying to save huge companies and 10's of 1000s of jobs. all they can do is follow certain paths and see where it leads.
its easy to criticize from a distance... its not so easy when you are sitting in a building full of 2000 employees and thinking about the future, them, their families and how one might try to stop the hull from leaking before the ship can't be saved from sinking at all.
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No doubt. Sometimes it's tiring to point out the messenger on gfy though.
The print / media problem / failing ad revenue problem is worth hearing about from all industries...that's why I started reading gfy to see this side of the domain market / online ad market. If sex is a hard sell then
With print though, I think the model is clear(er)
1.) take the pain now rather than later (don't take the slow death of the us auto industry)
2.) use all exclusive content -- a defensible niche if you have to
3.) distribute AP replacement articles to bolster your brand for free -- like politico.
4.) Cut useless executives to get a flatter structure, after all they got you in the mess.