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Yeah, he might be a little bit of an idiot in some biz areas, but he really is my friend and has been for longer than I've been online. He is very technical, a programming sort of guy, but he does not have a lot of sense about certain business things. If I knew what was standard for mailing list advertising or rental or purchase, I'd just make him a pretty standard offer, maybe knock off some dough for potential staleness factor, but I doubt he knows what would be average, so I'd like to base my offer on something.
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