Why cry about it when you can get a much better one. Those are not the only heat sinks out there. Also they don't suck they work pretty well any idiot can figure it out. The problem is you are so used to the way fans used to be and this is something new that is just as good or better. This is why apple no longer uses the marketing scheme "think different" apple products may be better then the norm but when you ask people to use there minds they become uninterested.
