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How protective to be over your brand.
I was curious to run this by a few people here who've been at this for longer than I have.
What is your opinion of companies and sites that defend their registered trademarks and try to stop companies from using their name and/or portions of their name? I recognize the questions a little broad...maybe too much so for the forum. I was just curious because I've heard varying opinions from people who think it's a petty thing to do all the way through people that believe if you have a trademark or a copyright you should defend it if it's being infringed upon at all.
Thoughts and comments are appreciated.
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