Quote:
Originally Posted by Paul Markham
Because positive thinking is what will get results.
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OK, here's something: what about you start with the "positive thinking" yourself?
I mean, I applaud your efforts to think alternatives and options. I don't like the tube model AT ALL. But... no matter what you do, tubes are here to stay. You can take turns and leaps and spend money, time and resources on a lost battle. It's your choice.
On the other hand, you can senpd time, money and resources on proactive thinking to figure out how to work on this scenario that, again, won't change. If anything, it will change for worse.
I said it before and won't explain it again, but the tube model is doomed because of its own nature. However, by the time the "doom times" get, they'll have all the power to change things the way they want. Are they going to kill the market? For sure. That's the idea. Maybe a few of the tube bandwagoners didn't realize it yet since they're just copycats, but the whole tube model success relies on killing the market as we know it by getting rid of most actors in the industry (traffic sources, paysites, etc).
The only way to "fight" them is going a completely different way. Re-create the business. Re-vamp traffic sources. Re-do paysites and their whole business model (you may have something there, but IMHO you're way off base. Again, IMHO before you go berserk.).
The first thing is traffic sources. I was chatting on ICQ with a client telling me his former partner's TGPs lost almost 40% in traffic last year... and going down. I heard/read about that from several sources and I can't even believe it. It's so easy to change everything and work a whole different way (probably with better conversions and/or income, although I'm not sure) it's not even funny.
Second: paysites. I wrote so much about that in the last couple months I'm not even go there now. I'll just say most paysites are set in autopilot mode to massive fail. Funny thing is most of them already have the tools to change it.
Third: Consumer education: This is a toughy, the only really difficult point, hence the one the industry as a whole should aim its bigger efforts. Part of it is related to the 2 points above, but there's a lot more needed. Frankly, I can see what needs to change (like many of us), but I've no idea on how to achieve it. As I said, a toughy.
Anyway, I wrote more than I thought I would, so I'll just finish saying the obvious: like it or not, ADAPT OR DIE. If you choose to die fighting a lost battle, I applaud you again and you've all my sympathy. Then again, I'd recommend you to use all your energy in creating the tools for your own success instead of the weapons for your own death. As you wish, the choice is yours.
I'm back to work for people who still wants to make money
