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that email has ideas and you have content.. you need them wrapped up in fancy stylish decoration imho.. expencive wallpaper on backgorund some fancy decor elements and of course flash some body parts.
the banner needs to stand out and be nothing like seen before - thats the idea and not be like times square in nyc at the same time.
if it's purely slogan competition - get some creative writes or someone who likes to come up with bs stories all the time;)
good luck!
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