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A lot of the time, I think people who sign up for VOD sites that give x of free minutes, sign up use the minutes and then change IP and email and sign up for another free x minutes etc.
Eventually they will run out of IP addresses (hopefully) and may start spending money (or move to another VOD site). I don't know about your specific traffic but I think the business model is ok, but it is geared for long term rather than short term gain.
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