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Makes sense now, just came out of the blue at least for me after sending them traffic for quite some time now. As far as "taking advantage of trials that didn't convert" - that's not exactly taking advantage, it's taking the chance that you'll lose out on the long-term cash IF that member stays. They take a risk in offering the trial if the member doesn't stay, you take the risk in losing potential long-term revenue. Now on the other hand if you're sending bogus trials intentionally, then that's taking advantage.
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