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Industry average is 35% from trial to monthly, and 50% after that.
So if you get a trial join there's a 35% chance that member will rebill to a monthly membership.
If they rebill to a monthly membership there's a 50% chance they'll stay for another month.
Around 2% of people will forget they have the membership and never cancel it. (god love them) Those are your folks that stay for 6+ months.
So when I do the math on those numbers (over a 6 month period) it works out to 0.7 monthly rebills per trial signup. Or 2 rebills per trial that converted to a monthly membership, however you want to look at it.
If you don't offer trials your retention numbers will look alot different, but 99% of the time you'll make more money with trials.
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