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My :2cents - Some very short teaser to give them a strong tease and sense of style and attitude and production quality and so on is important, but it needs to be very much a tease and not enough material to even get out the hand lotion. I think the "distraction from other stuff" may be a factor, but I also think the mystery and allure of the surfer *imagining* all the awesome shit that is behind the join page is a very powerful force.
Cliff notes:
Give them too much and 1)you kill their mystery/imagination that drives the sale and 2)You give away the fap for free
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