Quote:
Originally Posted by EscortBiz
But in addition what else can be done to make the international surfers feel better?
What billing style do they prefer best?
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Something to consider is that "international" is not a fine-enough granularity. If it were, the answer might be "accept international Visa for whatever product you can fulfill, and keep world-class risk Experts on staff" (capital E). Lowest common denominator, in other words, for most of the developed world.
Clearly that's not sufficient (and let's not get into the dearth of risk experts who can circumnavigate the globe). You have to think "what is my strategy in Germany? In the UK? In France? In Norway?" ...and so on. The deeper you mine, the deeper it gets!
Which is great! It means opportunity is afoot! If you have the capital and the time, that is. Think about it this way: for huge brands with a global reach, you don't see the same billboards in the US that you'll see for the same brand in Japan. For that matter, you may not see the same billboards in New York City that you'll see in Topeka.
...you have a global reach too.