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I think their struggle will be the same as the struggles of any site like this. Since it is free they may find themselves having trouble monetizing it. Myspace signed a huge deal with Google, but Facebook has been having some issues making money. I'm sure they will figure it out, but the nature of these things is that they seem to go in cycles. Myspace was the hot thing now it is Facebook and Twitter and a few years from now it might be something else. Figuring out how to make money from it before it dies off is the challenge.
That said I have been playing around with twitter and it isn't all bad. You just have to follow the correct people.. I have actually learned some good business stuff and got some good information from it.
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