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lets say for example we have an index of 100 pages for keyword "former preston workshops"
only last one actually has keyword "former"
but wieght of other pages brings page with "former" all the way down to last position...
google realizes you're looking for "former" but SERP for "former preston workshops" don't have it in results because it might be well below 1000 results they they actually display for any given search string.. and offer you forced +former solution - so you can actually see more results with all searchable combinations.
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