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That's why product placement (or as gideon so childishly calls it: "branding bugs") will become the new way to advertise on television. It's already been used in the movies for decades.
I saw a test run of it a couple of weeks ago on WWE Monday Night Raw wrestling on USA Network. They did a storyline where Donald Trump took over the show from Vince McMahon and to screw with McMahon (in the storyline), Trump made it a "commercial free" show.
Of course the announcers had a big bucket of KFC right on the announce table and kept eating it and offering it to the wrestlers and talking about it every few minutes. lol
That will definitely be the direction t.v. will turn to once they change gears and actually write a one hour show to fill a one hour time slot. DVR's can be set to eliminate all commercials so it's imperative that they go with product placement in the show.
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