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Sponsor-hosted/owned tubesites were the first BIG move to get rid of affiliates imo...this type of advertising is the next...
Let's face it, EVERYONE loves free money and simple contests (for the simple-minded) like these are a way for BOTH sides to get it. Too bad the payout is a one-shot for all the "contestants" to try to win while the contest sponsor continues to reap the benefits loOong after the contest is over.
think about...world-wide advertising for what we already know is 300 dollars definite...how many of those 20 dollar prizes you think will get done...legally they'll only have to post one (and pay one) to cover the contest rules.
WOW! World-wide advertising for 320 dollars...minimum.
Nice.
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New niche? 
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