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This doesn't have anything to do with billing issues.
Newspapers and magazines can't shill products. If a car magazine were paid by Ford to write a favorable review and then Ford quoted that review in a commercial, the FTC is going to be very interested in that. Yet the same thing happens online, and there was no course of action for the FTC to take.
Then there are the type of spam blogs that use a theme like "Mom finally discovers how to whiten teeth. Read her blog here." That sort of thing didn't have to be labeled as an advertisement like it does in magazines.
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