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I don't take too much notice of Alexa rank - it's not a very accurate indicator of how much traffic a website is getting. As far as I'm aware, the basis of Alexa rank is the frequency of visits to a website from users who have the Alexa toolbar installed, which I'm guessing is a pretty small number of geeks.
Also, some of my websites have a far worse Alexa rank than others but still get much more traffic. I know a guy who recently had a mainstream site with Alexa rank of around 100k and he was getting less than 5k traffic per month. I guess you can never tell for sure without seeing the actual traffic stats.
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