These experts have a lot of opinion to fill up the internet with theories and words.
The problem is, the internet has been around for a very short time period compared to how much it has evolved over the years. The rules are constantly changing. Social networks have been around for even a shorter time period where we can't accurately draw conclusions.
I am not saying myspace will not be a thing of the past. Everything has its "prime time". New stars are born every year. The old stars who can shine with new ideas, will jump back into the race.
Now the real problem is this, those people who create the original idea and get it big have the only real vision behind it. This vision ends with the sale of the project. Once the project is sold, passion and vision are no longer a part of the project and it becomes another black and white operation of a corporate.
Once things become on a corporate level, it becomes stale and boring. It becomes at that point to be only about money. People start to feel this both on a conscious and subconscious level. Project = fail.
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